Over 4000 trade visitors at Jewel Ads first online trade show.

With ‘Services & Technology’ – their latest online trade show – having just closed its virtual doors with a staggering 4,200+ trade visitors over nine days, Jewel Ads’ founders Michelle and Daren Daniels are determined to take the jewellery trade online, as well as support the physical shows in the industry.

The trade hasn’t seen anything like this – a totally new concept for online trade marketing and engagement, with 4200+ visitors, 900+ LinkedIn professionals announcing their attendance publicly and a 65% email marketing open makes Jewel Ads the new go-to place for suppliers to start their marketing campaign and for retail jewellers to start their research.

With the next event already planned for 25th April 2022, Jewel Ads is delighted to announce Affinity Brokers as the headline sponsor of the Jewellery & Watch online trade show. Scott Mecham from Affinity Brokers says: “It’s great to sponsor such a great new initiative that can not only help us build new trade connections and sales, but is also a platform that we know is going to change the trade.”

Lennox Ado from The Jewellery Show adds: “JewelAds has created a viable platform that allows a jewellery business to reach prospective customers digitally. It’s an innovative platform that has embedded the necessity of the jewellery sector using an online service as an extension to sales development – a perfect platform to help us connect with the whole jewellery trade.”

The Jewellery & Watch online show will be promoting a wide range of trade suppliers: gold, silver, brands, watches, services and more all from within the jewellery industry. Michelle Daniels adds: “The response to the last event was phenomenal; we’ve had lots of great feedback, many just thanking us. All expectations were blown out of the water – we were still having suppliers requesting to exhibit during the event even though the event overlapped Moda at Spring Fair.”

After the success of the ‘Services & Technology’ online event, Jewel Ads is planning three more online trade shows and will be introducing further engagement features between suppliers and retailers making online more interactive. Also, as well as updating the aisles, it is offering online presentations from suppliers, bookable in advance – visitors can add to favourite for future use or book an appointment with the supplier there and then. Obviously you can call, message, WhatsApp or Zoom immediately.

With a wealth of knowledge of the jewellery trade, the founders are acutely aware of the challenges for both retailers and suppliers and are confidently pushing forward focussing on taking their innovative services to the next level and making a difference to the trade.

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