On 28^th October the digital doors opened on the soft launch of Jewel Ads inaugural Virtual Trade Show – ahead of the official launch in February 2021. Following that successful introduction, here’s another taster of products and services visitors looking to catch up with suppliers old and new can expect to discover along the aisles… which will be open until 15^th December

Offering 3D wax printers, 3D scanners, laser welders and engravers and software, Freeform Fabrication has a target audience of manufacturers of jewellery, individual designers, jewellery and watch shops (especially those who offer repair on-site, those who outsource repair and wish to bring it in-house and those wishing to introduce repairs but not yet doing so), watch-makers, goldsmiths and silversmiths.

“I feel this show creates a new platform and a meeting point, which is what the trade seems to lack right now,” explains Freeform’s Efrat Sharon. “More engagement and contact points, even though virtual, are a refreshing concept. In the last months we participated in zoom meetings (one-to-one and in groups) as well as Facebook virtual exhibitions setup by our suppliers. A virtual trade show costs a fraction of an actual trade show and hopefully it will allow an interactive engagement and an opportunity to be introduced to new potential customers while offering an opportunity for us to make the product introduction more personal to each one via the TJA connect platform and or video demo meetings etc.”