Turn viewers into a click via social media
Images catch the eye and have the power to turn viewers into a click via social media. Product images are an essential element of e-commerce, so for a consumer to visualise without touching a product, high-resolution photographs are a must to help the customer’s purchasing decision-making process. Even with detailed descriptions and features, if a product’s imagery does not meet a potential customer’s expectations and makes the right impression, they could click on a competitor’s website.
In today’s retailing industry, including the jewellery trade, there is still an underestimation of the importance of high-resolution product images, which is an oversight. This is a powerful tool for enhancing your online brand and converting sales. Your website only has a few seconds to gain the attention of a potential customer and make the right impression, and images are key to whether a customer will stay or leave your website.
Studies show that people remember 80% of what they see and 20% of what they read, and, according to research, 22% of online product returns are because the ordered items look different than in the photos.
Images are an integral part of your brand’s presence and a part of the customer’s initial impression of products and your business identity, so it is easy to understand how this would impact online success.
Picup Media offers simple solutions to the jewellery industry, the GemLoupe allowing product images to be taken anywhere, anytime and the GemLightbox.
The GemLoupe is the world’s first smartphone loupe that features a 5X zoom to capture fine details in one click, and the custom Sparkle lens makes a diamond sparkle gone are lacklustre gem images.
And for perfect photos and videos every single time, the GemLightbox and turntable allow you to capture studio-quality images and videos in one click. Simply place your jewellery inside the GemLightbox, point, and shoot! It could not be easier.
Don’t forget, if you want to start using AR you first need to take good images!