Grow your business opportunity with
Jewel Ads

...Connecting jewellery retailers to suppliers

Online trade shows by Jewel Ads


online trade show stats

65% email open rate

Jewel Ads email marketing achieved a staggering 45% to 65% open rate at the last show

19,000+ trade visitors

The online trade shows attracted an impressive 19,000+ visitors over three shows in 2022

2800+ LinkedIn event attendees

LinkedIn had 4200+ trade colleagues publicly announce their attendance over the three shows


Some impressive general stats for Jewel Ads

Ben Poulsom - The Society of British Jewellers

It is great news that we have a digital trade show this year. With the cancellation of many of the physical trades shows we would have missed great networking and business opportunities. So thank you to the organisers for arranging this!

A Complete Yearly Marketing Solution

Online Trade Shows | News Service | Directory | Your Social Media


6 Online shows per year

Exhibit at multiple shows

Marketing is a marathon, not a sprint, meaning that you need to keep promoting your business over a sustained period of time and one that is affordable. With this in mind, we developed Jewel Ads.
We offer up to 6 online jewellery trade shows per year, so you can select from 2 to 6 shows to promote your business. Three is ideal and gives you a year-long campaign for which we do all the work.



The services isn't just about the trade shows, we have a news service to help push out your news to the trade via our email lists to suppliers and retailers when you have news to share.



Your online trade directory advert runs for 12 months together with your lookbook, this is shared many times through the year to keep building your leads and opportunities.



Let us do all the work for you, give us admin access to your LinkedIn business page and we will 'like', 'share' and 'comment' the post Jewel Ads does about your business. 

Mark Warr, from renowned multi store jewellers David Christopher

"What a great service and idea, perfect for the trade now and in the future. As a retailer I can easily find suppliers when I need to and then add to my favourites list for easy access later. I can't believe no one has done this before."

John Henn of Henns Family Jewellers

"Jewel Ads looks like a promising medium for communication between retailers and manufacturers that will be in real time. Some we know... lots we don't, and soon we will be able to view ranges with short video clips of our requested categories. I'm looking forward to using Jewel Ads as it settles into my everyday retail life."

Dynamic online interactive trade shows

...with aisles and lookbooks

Jewel Ads showcases suppliers and their products in a new dynamic way, connecting suppliers to UK retail jewellers and buyers. Connect online to talk and meet face to face.


Your LOOKBOOK is part of your virtual aisle stand to present your products in an interactive visual showcase. This is a permanent part of your classified directory listing throughout the year.


To improve the experience for buyers take advantage of our augmented reality & virtual try on for products.


Your aisle stand has many feature-rich options to drive visitors to engage with you, including graphics, videos, social links and more.


Virtual aisles give the user an experience of exploring a trade show just like they would at a physical show.


This includes all your prefered method of communication with retailers, email, WhatsApp, direct messaging, telephone and your website.

Jamie Jones - Rocklobster Jewellers

Perfect !! Just what the Jewellery industry needs to drive It forward in very uncertain times. I believe the virtual trade show will be a game-changer and help bring suppliers and retailers together. To have a place that you can instantly search, peruse at your leisure, and then reach out to new suppliers at any time of the year is pure genius.

It’s great to see that Darren has the foresight to see what this industry has been screaming out for....

Paul Spurgeon - Paul Spurgeon Bespoke

Its been on the cards for years, trade shows just aren't what they used to be, we have needed an online service that brings the new technology and our traditional values of meeting people and handling goods together. Best thing I've seen for years.

Want to ask the founders a question?

Michelle Daniels and Daren Daniels are the Co-Founders of Jewel Ads, please do reach out to them on LinkedIn or call them on WhatsApp.

Jewel Ads was created with ROBO at its core, Research Online, Buy Offline. 

By holding regular online trade shows that are affordable to all suppliers will allow the trade to diverse and create choices for both the retail jeweller and the end consumer.

FAQ's for the online trade show

The online trade show costs are…

  • Stand are from £295 per show (less if you book multiple shows)
  • Lookbook, products profiles/sample range £95
  • Directory listing £60pa

Jewel Ads offers the oportunity to have an all year round marketing service. For example, by exhibiting at 3 shows you can spread the marketing effort throughout the year. On top of this we can keep promoting our news service and manage you LinkedIn business page

Our onboarding service takes away all the hassle, you simply complete a short form and we take over and do all the work for you, including creating the graphics.

Jewel Ads is about giving trade suppliers a marketing route to retailers and buyers that is consistent through the whole year. Regular and consistent marketing works within the trade so we are priced accordingly.

No, just what we display in our package prices. Jewel Ads creates all the graphics, profiles, video, voice overlays etc. 

No, the trade show will normally be open for 7 to 9 days. Unless you are offering a live presentation or one on one meetings you can go about your normal work and respond to enquiries in the usual way.

No, Jewel Ads can creates all the graphic for you, however you can supply your own.

Just complete a quick simple form and we take it from there. 

We will have a few questions later as we build your stand such as

  • Show offer
  • Press releases
  • Promotional material

Yes, you can offer online presentations or one on one meetings

No, we don’t offer any ecommerce but we do point visitors to your website

You simple give us admin access to your LinkedIn business page, we will then like, share and comment on Jewel Ads posts about your business.

NOTE: Comments are pre agreed

LinkedIn is the only business to business social media service but you still have to be careful to not attract consumer type traffic

Connect with us

Send us your press release

Keep up to date?

Online trade shows run every 8 to 12 week

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