Part of the ‘The Virtual Show Must Go On’ article
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In-real-life trade fairs may be mothballed for a while, but that doesn’t mean that hooking-up with friends, colleagues and customers old and new is out the window. 7
On 28th October the digital doors will be opening on the soft launch of Jewel Ads inaugural Virtual Trade Show – ahead of the official launch in February 2021. Here’s a taster of products and services visitors can expect to discover along the aisles.
GREEN ROCKS DIAMONDS
Green Rocks was founded in Aventura, Florida in 2016 by a visionary group of high tech entrepreneurs in partnership with some of Israel’s finest diamond cutters. Their vision… to bring technology and old world diamond cutting craftsmanship together to create the world’s finest lab created diamond. By combining the diamond needs of high technology together with the needs of the jewellery industry, the company gets virtually 100 percent utilisation of diamond production. There is no waste.
Because Green Rocks is a totally vertically integrated company it controls the quality of every diamond from the first molecule of carbon to the sale and delivery of the finished diamond to fine jewellers around the world. From its laboratory, to its cutting factory, to its retailers, the diamond never leaves its hands. This gives Green Rocks an enviable level of quality control and “a better diamond for a better world”.
At the Jewel Ads show the company will be introducing its lab-grown diamonds buying service, offering a value proposition that creates the opportunity for consumers to enjoy a larger, much higher colour and clarity diamond than they could possibly afford with a mined diamond.
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