The importance of AR and high-quality images
Innovation in technology is advancing but do you ever wonder why it is so important and how it could help your business? The answer is simple, technology saves time and workload while producing both real and quantitative benefits that can help a business generate turnover and deliver the outcomes your consumers want.
To enhance the consumers purchasing journey Jewel Ads is delighted to introduce you to 2 amazing technology services by Picup Media.
Virtual Try-On by Picup Media
Digitalisation and the advancement of technologies such as Augmented Reality/Virtual Try-On now give retailers a competitive edge and can increase their connectivity with consumers. Interaction with products and virtually trying-on jewellery can boost loyalty and sales with a smoother multi-channel customer shopping experience and is now becoming an expectation for consumers to share on social media.
In the luxury industry, many companies are opting for such technologies, to gain a competitive advantage and encourage cross-sales as a necessary tool.
Consumers are now looking for exciting customer service that helps personalise their purchasing journey, virtual try-on lets consumers explore options, see how products look on them, viewing products in their own time without feeling pressured by a member of staff. It gives a sense of freedom in their purchasing decision making that converts into a purchase differentiating your business from your competitors. It is then not surprising that 71% of shoppers would shop at a retailer more often if an augmented reality experience was present.
Picup Media is enabling retailers to turn images into AR experiences that allow customers to try on jewellery anytime, anywhere, simply by using their smartphone or computer to click on a link and try. Did you know
75% of consumers expect retailers to offer an augmented reality experience. The virtual try-on is a simple integration process, a few simple steps leveraging this technology in future-proofing your jewellery business.
LIGHTBOX AND TURNTABLE
Images catch the eye and turn into clicks.
Product images are an essential element of e-commerce, so for a consumer to visualise without touching a product, high-resolution photographs are a must to help the customer’s purchasing decision-making process. Even with detailed descriptions and features if a product’s imagery is not meeting a potential customer’s expectations and making the right impression they could click onto a competitor’s website.
In today’s retailing industry, including the jewellery trade, there is still an underestimation of the importance of high-resolution product images which is an oversight as this is a powerful tool in enhancing your online brand and converting sales. Your website only has a few seconds to gain the attention of a potential customer and make the right impression, images are key to whether a customer will stay or leave your website.
Studies show that people remember 80% of what they see and 20% of what they read and, according to research, 22% of online product returns are because the ordered items look different than in the photos.
Images are an integral part of your brand’s presence and a part of the customer’s initial impression of products and your business identity, so it is easy to understand how this would impact online success.
Picup Media offers simple solutions to the jewellery industry, the GemLoupe allowing product images to be taken anywhere, anytime and the GemLightbox.
The GemLoupe is the world’s first smartphone loupe that features a 5X zoom to capture fine details in one click and the custom Sparkle lens makes a diamond sparkle gone are lacklustre gem images.
And for perfect photos and videos every single time the GemLightbox and turntable allow you to capture studio-quality images and videos in one click. Simply place your jewellery inside the GemLightbox, point, and shoot!