Supplier Showcase – Salesfire
Salesfire offers clever Conversion Rate Optimization Tools that may affect the on-site customer experience and convert visitors into buyers. They are working with over 600 ecommerce shops to increase conversion rates.
A picture is worth a thousand words. Image Search, which is powered by AI technology, visually analyses a photo supplied by a client and provides comparable goods or exact matches. Searching by picture streamlines the purchasing experience and increases client loyalty, whether buyers are looking for a diamond ring in a three-stone setting or a watch with a specific kind of strap.
Benefits of using Salesfire
The following benefits of Salesfire will compel you to use it.
- Enhances product discovery
Visual search makes product discovery easier by allowing users to search with images for the closest possible or exactly the same representation of the item they are looking for.
- Increase Your Revenue
One of the most important benefits of visual search is that, after some investment, sites can look forward to the opportunity of vastly increased revenues. Early adopters and optimizers of both visual and voice search could find their sales increased by as much as 30%.
- Delivers where text search fails
It helps to answer questions which are hard to verbalize such as “I’m looking for a pendant like this one” or “what’s the best price for this bangle”.
- Product recommendations made easy
Visual search provides the technology for a product recommendation system based on actual similarity and not other users’ preferences. Brands use it to power similar product suggestions to offer a bigger choice.
- Get Discovered by the Next Generation
By using Salesfire technology, you can get discovered by a new generation thus helping to increase your customers.
- Create a Connection with New Customers
Potential customers will look to make any kind of personal connection with a website. Trust is critical in helping customers move toward a potential purchasing decision. “Visual discovery allows the consumer to generate a more emotional connection, which translates into less price sensitivity.”
- Sell to Customers That Have Already Made a Decision
With properly optimized content through visual search, you can find your site interacting with people that have already made their minds up about whether they want to make a purchase. It makes products compelling and personal.
It also bridges the connection between buying a product at a store vs. online. Often referred to as “spearfishing”, visual search closes the number of steps and works between a customer searching for an item and then buying it from a website.
