The online pop-up event by Jewel Ads on the 2nd February, 2022 is focused on services and technology for one simple reason: they are essential business tools for the retail jewellery trade in 2022, both for the managing of a business and enhancing the overall customer experience for retail jewellers.

Services and technology are the enablers of a modern retail business, from speeding up processes and increasing sales, to improving customer retention rates and overall deliver cost-saving benefits to a business. Often these services are meeting the trends of the new consumer and their expectations, so it’s important that we find the tools to stay in tune with the shifting landscape that is now the norm for retailers.

Consumer buying trends of shopping online increased for obvious reasons during Covid, however in 2019 80% of shoppers still preferred to shop in-store. The in-store experience can lead to value-added services being delivered, or even additional sales… meaning additional revenue. For example, offering a design/bespoke service can bring great rewards to you and the customer when delivering what is fast becoming the norm for an independent. Pooja Sahny of Sierra Consultancy goes on to say: “Client expectations, even over the last few years, has greatly changed. They want to see high quality renders and potentially try on CAD models before they are finished. Having the ability to create your own CAD models in-house allows you to clearly communicate with them every step of the way, which allows for a quicker turnaround.”

Online repairs service is another example and can be offered via a third-party web service. The traditional offering sees the customer call into the retail store, however there is a new service that is meeting the consumer who needs to shop online. This gives a retailer the chance to increase repair business with a customer base they haven’t been able to meet before via a marketplace, third-party service. Abbie Shone from RPAIR says: “We are delighted to be exhibiting and supporting Jewel Ads to bring our service to the jewellery trade. RPAIR is a new smart platform that connects your workshop with online watch and jewellery repair customers so you can grow your repair business using the power of the internet.”

The Jewel Ads online pop-up events will run regularly throughout the year. The events are open to all industry colleagues to visit – you can explore the aisles as a guest visitor or register and take advantage of a number of members features. www.jewelads.trade

Related Posts

Keep up to date?

Online trade shows run every 8 to 12 week

Click here to enquire

Subscribe now

Connect with us

Send us your press release

Established in 1953 in Birmingham’s Jewellery quarter, we value great design and are advocates for responsible mining and manufacturing. We create classic, elegant wedding and engagement rings, and provide an efficient and fast friendly service.

Hockley Mint Ltd

New Collection

Lorem ipsum dolor sit amet

New Collection

Sed do eiusmod tempor incididunt

Large Selection

Tempor incididunt ut labore et dolore

Our journey
Phoenix Design Group was created in August 2013 with an aim to fulfill a need in the marketplace as a manufacturing and export company based out of Bangkok, Thailand. Our vision is to be able to carry out all supply chain requirements from start to finish. A 100% complete service.

Phoenix Design Group

New Collection

Loose Lips Sink Ships Tattoo Inspired Jewellery

New Collection

Sed do eiusmod tempor incididunt

Window Display

Tempor incididunt ut labore et dolore

Welcome to Planet Gold

Planet Gold Ltd is a manufacturer of 9ct Gold and Silver Earrings, Pendants, Rings, Lockets and Nose Studs. We specialise in the production of lightweight commercial lines, supplying primarily trade wholesalers and retail chains both here in the U.K and exporting to Eire, South Africa, Australia, New Zealand and Japan.

Planet Gold

New Collection

Lorem ipsum dolor sit amet

New Collection

Sed do eiusmod tempor incididunt

Window Display

Tempor incididunt ut labore et dolore

Visionary and Commercial

We look to partner and work with like-minded individuals and businesses who have energy, passion, drive, love for the industry, enthusiasm and an eye for detail and opportunity in the market.

Mesmeric Distribution Ltd

New Collection

Lorem ipsum dolor sit amet

New Collection

Sed do eiusmod tempor incididunt

Window Display

Tempor incididunt ut labore et dolore

A rapidly growing brand specialising in natural stones for wellbeing.

Modern contemporary jewellery designs married with traditions far eastern beliefs, the brand has successfully bought a collection of jewellery to the industry introducing a new concept of wellbeing through the use of natural raw stones.

Shree Jewellery

New Collection

Lorem ipsum dolor sit amet

New Collection

Sed do eiusmod tempor incididunt

Press release

New product range launched