Q&A John Pye Luxury Auctioneers

Launched in 2014 John Pye Luxury Assets is the fifth trading division of John Pye Auctions, specialising in the luxury end of all markets including luxury watches, loose stones and jewellery.

Offering appraisal, valuation, marketing, auction and private treaty services to some of the UK’s largest manufacturers and distributors of new and pre-owned goods, John Pye Luxury Assets weekly auctions of Jewellery and luxury watches are complemented by bespoke sales of luxury asset types.

Weekly auctions at our high-profile Old Bond Street salerooms in Mayfair feature luxury items from some of the world’s best known brands including Rolex, Cartier, Breitling, Bvlgari, Hublot, Tiffany, Van Cleef & Arpels, Chopard and IWC.

The John Pye Luxury Assets department has a network of salesrooms stretching from Mayfair through to England and on to Scotland and Wales, which handle the sale of some of the UK’s most prestigious private collections.

John Pye Luxury have 2,500 luxury asset items for sale each month through our UK salerooms, attracting buyers from all over the world to browse our diverse inventory of luxury and branded items, supported by a brand leading online and offline marketing and communications strategy, presenting assets in front of more than 250,000 registered international buyers.

Q. John Pye is a huge company, tell a little about what they sell and where they’re based.

John Pye Auctions is made up of over 700 employees, 6 main departments; Retail, Business Assets, Government & Luxury, Property, Vehicles and Tech. Between the sites, we have over One Million Sq. Ft of sales space Nationwide over 7 main locations: Marchington, Nottingham, Derby, Edinburgh, South Wales, Chesterfield, and Ballymena Northern Ireland and over 20 vehicle pounds across the UK.

Q. Tell us how John Pye Luxury came about?

The John Pye Luxury department was established back in 2014. Since then, we have held over 1,000 online auctions and our customer base is now well over 200,000 buyers. Originally, the department was formed due to the increasing quantities of high-end luxury stock that we had been asked to sell – and decided to devise a team solely devoted to valuing, processing, marketing, authenticating, and uploading the stock into auction.

Q. What kind of luxury products can you auction?

In our luxury auctions you will find branded watches such as Audemars Pigeut, Rolex, Jeager-LeCoultre, Patek Philippe to name a few, jewellery brands including Van Cleef & Arpels, Cartier, Bvlgari and Tiffany alongside a large selection of Diamond set jewellery, Precious/Semi precious jewellery and a collection of loose stones. You can find Louis Vuitton, Gucci, Chanel and Prada items available in our designer auctions.

Q. What types of businesses use your services?

In terms of bidders, we have a good mix of traders and private buyers that buy from us regularly. Client, wise we work for numerous Government agencies, Jewellery and watch manufactures, pawnbrokers, and retailers along with private sellers that would like to sell on a one-off basis.

Q. What main problem do you feel the business solves for its customers?

We believe offering the standard of goods we do at such low prices compared to RRP enables customers to buy for personal use and make huge savings, or even allows them to sell on if they wish.

Q. What’s the future hold for you in the jewellery trade?

We believe by continuing to build awareness of the service we provide to both our clients and buyers, the future in the Jewellery trade is exciting.