How many times does your jewellery brand need to be seen
According to the “Rule of Seven”, it takes an average of seven interactions with a brand for a prospect to remember it and consider making a purchase. However, this number can vary depending on the industry, the product or service being sold, and the target audience. In B2B, where the sales cycle is often longer and more complex, it may take even more than seven interactions for a prospect to become familiar with and trust a brand.
There are a number of ways to increase the number of times your brand is seen by potential customers in B2B. One is to use a variety of marketing channels, such as email marketing, social media, and paid advertising. Another is to create high-quality content that is relevant to your target audience and that will encourage them to share it with their colleagues. You can also attend industry events and network with potential customers in person.
The key is to be patient and persistent. It takes time to build brand awareness and trust, but if you’re consistent with your marketing efforts, you’ll eventually see results.