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In the early 1960s, the parent company of Maurice Lacroix purchased a watch assembly factory in Saignelégier. Here, in the heart of the Swiss Jura mountains, high-quality timepieces were produced for several name brands of watches, which carried their private label signatures on dial, case, and movement. Thanks to its know-how gained from decades of building high-quality watches, it was only a small step for Desco von Schulthess to create its own brand, Maurice Lacroix.
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Pforzheim, Baden-Württemberg, Germany
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Maurice Lacroix c/o DKSH Luxury & Lifestyle Europe GmbH 0 reviews
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CARL EDMOND
Swedish watch brand selected from Scandinavian design and Swiss craftsmanship aimed at a young audience but with refined tastes and a desire to stand out.
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