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EDXÚ is a London-based, independent fine jewellery brand focusing on handcrafting architectural and mindful jewellery. Our award-winning founder and designer, Edward Xú, started his namesake brand following the dream of creating resonating jewellery designs and inspiring others to a sustainable jewellery life cycle. EDXÚ is awarded and celebrated by The Goldsmiths’ Craft and Design Council, major UK jewellery awards, and The Goldsmiths’ Centre. The brand is also featured in jewellery, fashion and luxury publications and is worn by singers and celebrities.

EDXÚ is short for Edward Xú. ‘ED’ represents Edward’s life, career and education in London, England, and ‘XÚ’ signifies his roots and heritage from Canton, China. Having spent half of his life in both places, it is an integral part of our ethos to promote and celebrate different cultures around the world. Ethical and sustainable, curious and innovative, open and inclusive, original and authentic, these values guided and made us who we are.

Edward graduated from Central Saint Martins College, London, in 2011 and went on to work as a jewellery designer for Solange Azagury-Patridge and Tateossian, as well as completing projects for luxury brands, including Ermenegildo Zegna, Canali, Cartier, and Swarovski. Edward recently completed an MA in luxury brand management at the University for the Creative Arts, Epsom, achieving a distinction.


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