Covid-19 has catapulted the need for a new digital route to market.
The change we are witnessing with trade shows was evolving before the pandemic, but Covid-19 has catapulted the need for a new digital B2B route to market such as Jewel Ads, an online trade directory, also considered as the yellow pages of the jewellery trade.
Over the years, there has been a significant impact on our trade shows and magazines, not only in the number of suppliers exhibiting or promoting but also in attendees, those who attended I’m sure would agree that floor space of exhibitors was drastically shrinking. Justifying the expense of loss of working days and travelling for retailers to get to see the latest ranges and products was simply not enough for many and then bang Covid-19 halted all face to face selling.
So what now? Previously, retailers used trade shows and magazines as the opportunity to find new brands, ranges and service providers; trade shows were key and the chance to interact, learn the latest news and find promotions by walking the aisles for days looking for the wow to stand out. But how can this be done if exhibitions are limited or cancelled?
Jewel Ads offers an affordable route to market for all sizes of suppliers and service providers with the opportunity to become digitally engaged with decision-makers. Businesses can advertise and list on the business directory allow them to be found on the directory.
Jewel Ads is the new digital affordable route to market for suppliers to meets buyers online www.jewelads.trade
Affordable to all suppliers – From just £60 per year to list your jewellery business, service and sample product range via a striking Lookbook.
Research Online, Buy Offline is at the heart of the all Jewel Ads services. We provide the tools to help buyers and sellers engage online and then meet offline.
Lower costs involved gives rise to new companies finding a route to market helping independents be independent whilst finding new products ranges and launches from the existing supply chain of suppliers that hold the trade together.
The Future Has To Be Green
Compared to traditional trade shows, virtual trade shows are “greener.” Lowering environmental impact is an increasingly important goal for many companies.
Follow That Lead!
Trade shows often generate exciting leads. Statistically and unfortunately, 80% of those leads are never followed up – a statistic bound to discourage the most enthusiastic marketing professional. Jewel Ads virtual trade show provides extra tools to create salesopportunities.
For more information click here