Case Study: Temptation Gifts – Making The Switch From Plastic To Paper Packaging
The number of ecommerce businesses making the switch away from non-recyclable plastic and foil packaging to sustainable alternatives is on the rise. Among them is our customer Temptation Gifts, an established homeware and gifts boutique who have been trading online since 2000.
With six high street shops across the UK and two ecommerce websites, Temptation Gifts are a successful example of the hybrid retail model being adopted by many independent retailers – and offer an interesting road map for other, similar businesses interested in managing the transition to sustainable packaging.
At the time Temptation Gifts approached us about sustainable protective packaging for their ecommerce gift range, the business already had a strong commitment to sustainability and a robust environmental policy in place. The team had lots of questions about the effectiveness, practicalities, and cost of sustainable packaging, however – and how this could integrate with their brand identity.
Here’s how we helped…
Temptation Gifts’s predicament is a familiar one. As a successful and well-respected gift retailer, the company boasts an enviable portfolio of customer reviews. Aside from providing a stunning unboxing experience, their bubble-wrap and plastic air pillows have resulted in very few damaged items, making them a firm favourite among their clients. However, a few customers had begun to question the sustainability of their packaging approach. Concerned about sacrificing their unblemished breakage record for increased sustainability, Temptation approached Kudos for advice.
How we helped
At Kudos, we thrive on finding solutions to every packaging requirement, even if this means thinking outside the giftbox. We asked our research team to explore the potential options for Temptation Gifts, working to match the right packaging solution with the customer’s required outcomes and business goals.
- Firstly, and most obviously, the alternative packaging had to be sustainably produced and fully recyclable throughout its lifecycle.
- Secondly, it needed to be cost-effective, both in terms of material costs, storage, and transport.
- Thirdly, the packaging needed to be robust enough to avoid damage in transit and provide an excellent unboxing experience for Temptation Gifts’s customers.
- Finally, we asked the team to find a UK-manufactured solution to minimise the carbon footprint from delivery.
Kudos is a distributor for Protega and Hexcel, UK-based packaging experts on a mission to provide “viable, cost-effective alternatives to non-sustainable packaging”. One of their latest innovations is paper bubble wrap.