62% of jewellery buyers say they are more likely to do business with a company they connect with on LinkedIn

Here are 7 benefits and reasons why jewellery suppliers should be using LinkedIn:

  1. Reach a wider audience

LinkedIn has over 830 million members worldwide, including decision-makers in the jewellery industry. This means that jewellery suppliers can use LinkedIn to reach a wider audience of potential customers and partners than they could through traditional marketing channels.

  1. Build relationships with key decision-makers

LinkedIn is a great platform for building relationships with key decision-makers in the jewellery industry. By connecting with these professionals, jewellery suppliers can learn about their needs, build trust, and position themselves as a valuable resource.

  1. Generate leads

LinkedIn is a great platform for generating leads. By creating and optimising a company profile, jewellery suppliers can attract potential customers who are actively searching for jewellery suppliers on LinkedIn.

  1. Hire top talent

 LinkedIn is a great platform for hiring top talent. By posting job openings on LinkedIn, jewellery suppliers can reach a wide pool of qualified candidates.

  1. Get involved in industry groups

LinkedIn has many industry groups that are specifically for jewellery suppliers. By participating in these groups, jewellery suppliers can network with other professionals in the industry, share ideas, and learn about new trends.

  1. Stay up-to-date on industry news

LinkedIn is a great source of industry news. By following industry publications and thought leaders on LinkedIn, jewellery suppliers can stay up-to-date on the latest trends and developments in the jewellery industry.

  1. Promote your brand 

LinkedIn is a great platform for promoting your brand. Creating and sharing content relevant to your target audience can raise awareness of your brand and attract new customers.

Here are some statistics that support the use of LinkedIn by jewellery suppliers:

  • 72% of jewellery buyers research products and services using LinkedIn.
  • 62% of jewellery buyers say they are more likely to do business with a company they connect with on LinkedIn.
  • The average jewellery buyer spends 1 hour per week on LinkedIn.

These statistics show that LinkedIn is a valuable platform for jewellery suppliers to reach potential customers, build relationships with key decision-makers, and promote their brands. If you are a jewellery supplier, I encourage you to create a LinkedIn profile and start using this platform to grow your business.

If you don’t have a LinkedIn business profile, Jewel Ads can help set one up for you as part of their services to help promote your business throughout the year, a service designed to be a continuous campaign so you’re noticed at multiple touch points by potential buyers. For more information, click here.